Think Tank

Blog Photo ... Think Tank is where the editors of SupplyChainBrain share their thoughts and comments on the latest supply chain trends and developments. Read what they have to say and then join the discussion by posting your own observations.
Hosts: Jean Murphy, Russell Goodman, Robert Bowman
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Bar Codes Celebrate 35th Anniversary

July 24, 2009
By:Jean V. Murphy, SupplyChainBrain

The good people at Motorola recently reminded us of a milestone worth noting - the 35th anniversary of commercial use of the UPC bar code. At precisely 8:06 a.m. on June 26, 1974, the first bar code was scanned at a Marsh supermarket in Troy, Ohio. The item? A pack of Wrigley's Juicy Fruit gum. Since then, the bar code has totally revolutionized...[more]

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Crafting a New Transportation Bill: The Battle Begins

July 21, 2009
By:Robert J. Bowman, SupplyChainBrain

Congress has seldom managed to pass a transportation funding measure without severe birth pangs, and this time around promises to be no exception. The draft of the latest authorization bill, released by the House Transportation and Infrastructure Committee, is a sweeping measure that calls for big changes in policy and funding. It sets up a battle with the...[more]

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Will Recovery Bring a Different Kind of Pain?

June 24, 2009
By:Jean V. Murphy, SupplyChainBrain

I guess no one needed any additional proof that 2008 was a dismal year, but I still found the statistic-filled 2008 State of Logistics report interesting. Sponsored by CSCMP and compiled by Roslyn Wilson, this annual report, released June 17 and available to members at, is chock full of numbers documenting recession-driven declines in freight...[more]

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