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Featured Content
Chief Marketing, Information Officers Need to Be on Same Page for Big Data to Equal Big Profit
A global company recently decided to do what many companies are doing: figure out how to turn big data into big profits. It put together a preliminary budget and a request... »

How Can Marketing and Supply Chain Ever Get on the Same Page? How Can Marketing and Supply Chain Ever Get on the Same Page?
Analyst Insight: Let's start at the very beginning. Supply chain DNA is focused on costs while providing acceptable service to customers. Marketing DNA is focused on revenues... »

Small Business Doesn't Seem to Care Much for How Big Business Markets Its Products, Services
America's 23 million small businesses should represent a giant market for big companies, particularly as small businesses leave the Great Recession in the rear-view mirror... »

Videos
Outsourcing Labor Management
The pressure to reduce costs is unrelenting in today's economic climate and, for most companies, one of the biggest and most difficult costs to manage is labor, says Ryan... »

Real Benefits From the Marketing Supply Chain
Companies should take advantage of changes in printing technology to greatly reduce their spend on materials related to marketing efforts, says Scott Martin, director of... »

How Are You Managing Your Marketing Supply Chain?
It's an aspect of business that doesn't always get full attention from management, says Mike Perez, vice president of marketing and business development with NVISION. But the... »

  News
Most Professionals Struggle to Compete in Digital Marketing, Study Finds
While digital marketing is increasingly important for organizations of all sizes, the majority of marketing professionals fail to achieve entry-level competency in digital... »

Retailers Learn to Make Good First Impression with Email Campaigns Retailers Learn to Make Good First Impression with Email Campaigns
You only get one chance to make a first impression, and retailers are applying this truism to their email marketing efforts.

CPG Companies Keep Plowing Money Into Promotions, But Research Questions the Benefit CPG Companies Keep Plowing Money Into Promotions, But Research Questions the Benefit
As the U.S. economy continues to improve, consumer confidence has been on the rise, which would typically indicate growth for consumer packaged goods manufacturers as well.... »

White Papers
Success in Manufacturing: Four Key Technologies for Any Industry
To help manufacturers choose the right software, this interactive guide explores four key technologies that are essential to any successful manufacturing... »

Using Advanced Analytics and Innovative Resolution Techniques to Reduce Truck Rolls and Related Support Costs
Identifying Customer Incidents with High Propensity for Remote Resolution Allows Cable and Broadband MSOs to Cancel a Greater Percentage of On-Site Visits

Reducing Return Rates on Consumer Electronics Products
Identification of High Propensity-to-Return Customers Must Supplement Product Design, Documentation and Technical Support Improvements

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