Supply Chain Mgmt. for Marketing >>


Most Professionals Struggle to Compete in Digital Marketing, Study Finds

While digital marketing is increasingly important for organizations of all sizes, the majority of marketing professionals fail to achieve entry-level competency in digital marketing after gauging their skill levels through a diagnostic exam. »


Retailers Learn to Make Good First Impression with Email Campaigns

Retailers Learn to Make Good First Impression with Email Campaigns

You only get one chance to make a first impression, and retailers are applying this truism to their email marketing efforts. »


CPG Companies Keep Plowing Money Into Promotions, But Research Questions the Benefit

CPG Companies Keep Plowing Money Into Promotions, But Research Questions the Benefit

As the U.S. economy continues to improve, consumer confidence has been on the rise, which would typically indicate growth for consumer packaged goods manufacturers as well. However, according to a new Hot Topic Report from Acosta, a sales and marketing agency in the CPG industry, unit sales are... »


Success in Manufacturing: Four Key Technologies for Any Industry

Success in Manufacturing: Four Key Technologies for Any Industry

To help manufacturers choose the right software, this interactive guide explores four key technologies that are essential to any successful manufacturing operation: Enterprise Resource Planning (ERP)Enterprise Asset Management (EAM)Configure Price Quote (CPQ)Supply Chain Management (SCM) In... »


B2B Marketing Growing, But Users Aren't Upbeat About Tools or Their Vendors, Report Says

B2B Marketing Growing, But Users Aren't Upbeat About Tools or Their Vendors, Report Says

B2B marketers are attacking mobile with budgets that are jumping 11 percent over the next six months and an additional 17.5 percent over the next 12 months. But it’s clear they’re not terribly happy with the tools vendors are providing. "Compelling solutions are still lacking," one marketer said. »


Chief Marketing, Information Officers Need to Be on Same Page for Big Data to Equal Big Profit

A global company recently decided to do what many companies are doing: figure out how to turn big data into big profits. It put together a preliminary budget and a request for proposal that in effect asked vendors to take the data the company had and identify opportunities. »


Using Advanced Analytics and Innovative Resolution Techniques to Reduce Truck Rolls and Related Support Costs

Using Advanced Analytics and Innovative Resolution Techniques to Reduce Truck Rolls and Related Support Costs

Identifying Customer Incidents with High Propensity for Remote Resolution Allows Cable and Broadband MSOs to Cancel a Greater Percentage of On-Site Visits »


Reducing Return Rates on Consumer Electronics Products

Reducing Return Rates on Consumer Electronics Products

Identification of High Propensity-to-Return Customers Must Supplement Product Design, Documentation and Technical Support Improvements »


Demand Segmentation: Ahead of the Curve

Demand Segmentation: Ahead of the Curve

Demand Segmentation: Ahead of the Curve, provides practical advice for organizations on how to advance segmentation, so they can continue to meet changing consumer needs effectively and profitability; not just now but in five, ten, and fifteen years’ time. Authors Debbie Bowen-Heaton and Todd... »


How Can Marketing and Supply Chain Ever Get on the Same Page?

How Can Marketing and Supply Chain Ever Get on the Same Page?

Analyst Insight: Let's start at the very beginning. Supply chain DNA is focused on costs while providing acceptable service to customers. Marketing DNA is focused on revenues that come from the sales and services. As a result, the only shared value between marketing and supply chain people is the... »


Small Business Doesn't Seem to Care Much for How Big Business Markets Its Products, Services

America's 23 million small businesses should represent a giant market for big companies, particularly as small businesses leave the Great Recession in the rear-view mirror and look to invest in new equipment. One problem: Main Street doesn't seem to like large corporations much. »


Standard Register Unveils New Marketing Supply Chain Tool

Standard Register, a vendor of document-management systems and services for enhancing business reputation, has launched a new service to help manage the marketing supply chain. »


Framing the Problem Statement: Investments in the Extended Supply Chain Should Not Be Made Blindly

Realize more value from your investment in the supply chain. »


Demand Planning: Where Does It Fit in the Organization?

Having an accurate demand plan is critical for efficient and cost-effective supply chain processes as well as excellent customer service. »


Reducing Return Rates on Consumer Electronics Products

Reducing Return Rates on Consumer Electronics Products

Identification of High Propensity-to-Return™ Customers Must Supplement Product Design, Documentation and Technical Support Improvements. »


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