Intel's supply chain was designed for an environment in which semiconductor demand consistently outpaced supply. When that equation reversed after 2000, Intel needed to establish a new culture and to implement customer-driven processes and performance. Central to that effort was its Just Say Yes program, which dramatically improved customer responsiveness while decreasing inventory. The success of Just Say Yes led to Intel being named winner of the 2009 Supply Chain Innovation Award. [Run Time (Min:) 12:04]