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2014 UPS Pulse of the Online Shopper
2014 UPS Pulse of the Online Shopper

In a world of constant connectivity, amidst the frenetic pace of technological change for both consumers and retailers, today’s "flex shopper" has been born. This flex shopper is ruthlessly efficient, switching channels and devices to best suit personal convenience when evaluating and purchasing products. Information and control are paramount and retailers must offer near-perfect shopping experiences across every channel and device to thrive.

To provide perspective for retailers on consumer behavior in today's fluid shopping culture, UPS commissioned this research with comScore for the third consecutive year.

Click here for full results of the 2014 UPS Pulse of the Online Shopper study.

 

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