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Apparel Wholesaler Gets Retail Customers In and Out With Their Purchases Quicker with RFID Technology

Brazilian children's clothing wholesaler Brascol is tagging the merchandise that retailers buy at its wholesale outlet, and has installed RFID-enabled checkout system to enable faster purchases by those customers. The RFID system, supplied by iTag Technology, relies on RFID tags made with NXP Semiconductors' Ucode7 UHF chips to quickly identify a shopping cart's contents.

Apparel Wholesaler Gets Retail Customers In and Out With Their Purchases Quicker with RFID Technology

With the old checkout system, it used to take as long as an hour for the average Brascol customer to process the 500 or so items the customer had loaded into a shopping cart. After Brascol installed the RFID system a few months ago, the amount of time needed to check out 500 items was reduced to 20 minutes.

"This is a huge gain in speed that is directly perceived by customers. We believe this will bring well-being and consequent loyalty of our customers," says Nina Kudagawa, manager of Brascol, which has operated 25 years in Mega Polo Moda Mall, in S„o Paulo.

The projectís implementation took into account the best time to get the results. Depending on the volume of products and inventory turnover, the quantity of RFID tags needed could be large, so it was critical to enable a project with payback not exceeding six or eight months.

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