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Book Highlights History of Denmark's Maersk Line

A humble metal box measuring just 20 feet or 40 feet by 8 feet, the shipping container has changed the world. It helped usher in globalization, deliver bananas that taste fresh despite being picked weeks before, and provide the ability for companies to have a truly international supply chain. Yet Maersk Line was late in adopting its use. A new book, tracking the history of the Danish shipping line, explains why.

Book Highlights History of Denmark's Maersk Line

As Soren Skou, chief executive of Maersk Line, which has come to lead the container industry, says: "When you look at the inventions or innovations of the last 100 years  this really low-tech invention of the container has done more for global trade than anything else."

Maersk Line's owner, Copenhagen-based AP Moller-Maersk Group, is a fascinating company.

Controlled by the same Danish family for more than a century, it has long had a reputation for its secrecy as much as for its power. But the current CEO, Nils Andersen, has opened up the company to an unprecedented extent.

A new book, "Creating Global Opportunities: Maersk Line in Containerisation 1973-2013" by Chris Jephson, a former Maersk senior executive, and Henning Morgen, a company historian, can be seen as part of that effort. It is published by Cambridge University Press.

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