Brick-and-Mortar Stores Will Still Be Around, But They Must Provide Better 'Experience' for Shoppers
By: Apparel May 19, 2014
The ubiquity of the internet and smartphones has made e-commerce and m-commerce grow by leaps and bounds. But fear not, brick-and-mortar retailers: in-store shopping isn't going anywhere. In fact, brick-and-mortar retail still drives more than 90 percent of commerce, according to the U.S. Census Bureau.
Can you imagine your city without shops to peruse, clothes and shoes to try on, and books to page through? Neither can consumers. But with the convenience, speed and ease that comes with online shopping, consumers now expect a higher level of service and a more enticing experience when they do shop in-store.
By leveraging new retail technologies and creative merchandising strategies, brick-and-mortar stores can offer something only available in person – a memorable shopping experience, great customer service and a personal touch.