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CVS Creates 'Digital Team' to Support Omnichannel Initiative

CVS/Caremark appears to be creating a new IT team, one that will bridge the digital divide between marketing and IT as the retailer looks to strengthen its omnichannel efforts.

A series of job postings on LinkedIn offer details as to the nature of the department, one CVS describes as being similar to a start-up: "As part of our CVS Caremark Digital Team you will impact our strategy of creating a seamless user experience across various platforms including web and mobile." The new positions will focus on SEO, e-commerce, Service Oriented Architecture and UI/UX design.

CVS isn't the first retailer to set about smashing silos, but it would be at the leading edge of those adding IT roles that work more closely with merchandising and marketing teams.

Neiman Marcus recently restructured executive teams for its omnichannel strategy, and last week, Aerosoles pledged to create a single streamlined inventory program by housing all inventory functions in a single group by 2015 to support omnichannel efforts.

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