Debut of China's Alibaba E-commerce Site Challenges Amazon, Others
By: FierceRetailIT June 17, 2014
Chinese e-commerce giant Alibaba Group has officially launched its 11 Main U.S. retail site, threatening eBay, Amazon, Etsy and other online sellers.
11 Main, inspired by America's "Main Street" shopping experience, retails products from smaller suppliers, giving it the feel of a collection of small boutiques rather than an online warehouse such as Amazon. Its selection spans a wide variety of categories, including home, fashion, baby, art, jewelry and crafts.
While the site may have a smaller feel, it will definitely become a big competitor of established U.S. online retailers. Alibaba is the biggest online retailer in China, and is prepping to raise a jaw-dropping $15bn in a U.S.-based IPO — the most since Facebook's IPO in 2012.