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Google, Amazon in Same-Day Delivery Battle in Los Angeles

Google and Amazon are going head to head over Los Angeles area shoppers, launching same-day delivery services in the area within days of each other.

Google, Amazon in Same-Day Delivery Battle in Los Angeles

Google said Sunday it is expanding its Google Shopping Express program to West Los Angeles and Manhattan from the Bay Area, where the offering began last year. The service allows shoppers to go to and shop for items to be dropped off in a time frame chosen by shoppers. Google will accept orders until 4 p.m. for delivery in the final window of 6 to 9 p.m.

Two days before the Google announcement, e-commerce giant Amazon said its own same-day delivery service was available in the area. Amazon shoppers have access to more than 1 million items, visible by clicking the "Get It Today" filter on the left panel of Amazon's website or consolidated on

Many products can be ordered as late as noon for delivery before 9 p.m., the company said.

In June, Amazon unveiled its AmazonFresh same-day and early-morning grocery delivery service in Los Angeles after operating the program in Seattle since 2007.

The company started working with the U.S. Postal Service in November to make Sunday deliveries to Los Angeles and New York customers.

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