Subscribe | Advertise | Contact Us | About Us |    

Bookmark and Share

Here's a Way Innovative Start-ups Can Partner with the Really Big CPG Players

For small companies selling consumer products such as makeup or snack food, a partnership with a big multinational company can mean the difference between obscurity and becoming a household name. How does a small brand get a behemoth's attention?

CircleUp, a crowdfunding website that connects start-up consumer brands with investors, wants to be part of the answer. The company announced a partnership with Procter & Gamble to get companies on CircleUp in front of P&G executives scouting for new brands. It made a similar deal with General Mills last year.

Most companies on CircleUp have $1m to $10m in yearly sales and are trying to raise about $1m from wealthy individual investors.

Read Full Article

SCB TRANSLATOR (Over 60 languages)
Sponsored by: