“The average dollar spend is trending up, and we are seeing a consumer mindset shifting from ‘cautious’ to ‘sensible,’ which is good news for retailers,” said Chris Donnelly, global managing director of Accenture’s Retail practice. “However, retailers are mindful that during the 2013 Thanksgiving-Christmas shopping period, they will have six days less in which to tempt shoppers through their doors, so many will go big and go early.”
The survey also shows that the appeal of Black Friday shopping for consumers has reached a five-year high, with 55 percent of shoppers say they are likely to shop on the day after Thanksgiving versus 53 percent in 2012. However, 30 percent of shoppers said they will do most of their Black Friday shopping online, compared to 25 percent in 2012.
Survey results also indicate that Thanksgiving Day has emerged as an established season event, with 38 percent of shoppers likely to shop on the holiday. Of those shoppers, 41 percent indicated that they will be out shopping between 6 p.m. Thanksgiving Day and 5 a.m. on Black Friday.