According to the vendor, the tool enables “bottom-up” innovation, allowing all partners to participate in product invention and definition. At the same time, it offers top-down financial-impact analysis and strategic-fit visibility to portfolio owners, during and after investment decisions. Users can more easily create, refine and evaluate product concepts for cost, risk, customer requirements and design goals. They can also define and manage product-development projects in the context of their overall product portfolios. Oracle Innovation Management integrates with Oracle’s Agile Product Lifecycle Management, to help streamline the process of moving concepts through the design, development and manufacturing phases.