Users can write programs to extract Panjiva information into their own databases. They can engage in customized company matching, joining Panjiva’s data to existing data sets. They can also supplement existing sourcing databases, create new, customized databases, and build complex models of trade lanes and commodities. For new users, Panjiva’s support team has created a quick-start guide. It is also providing complete technical documentation for those who prefer to investigate the API on their own.