Reducing Return Rates on Consumer Electronics Products
By: OnProcess Technology July 14, 2014
Identification of High Propensity-to-Return Customers Must Supplement Product Design, Documentation and Technical Support Improvements
Product returns have persisted at alarming rates, causing financial havoc and downward pressure on customer satisfaction and brand loyalty. Worse, possibly up to 95% of returns are attributable to issues other than defects, e.g., No Trouble Found & Remorse Returns.
This white paper examines the causes and impact of avoidable product returns; and introduces a novel, data-driven, proactive approach to significantly reduce such returns while minimizing related costs.