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Retailers - and Consumers - Need to Be Aware of Packaging's Environmental Impact

Today's consumer is more informed than ever about the products they are buying. This includes product attributes and information, advantages, limitations, and competitive pricing, among others. The notion of the informed consumer has also taken on a new meaning lately. Namely, consumers care where the products come from, and how it is made.

Retailers  and Consumers  Need to Be Aware of Packaging's Environmental Impact

This is making retailers re-think some of their sourcing requirements, as consumers want more visibility into what makes up the food they buy, the toys they buy their kids, and pretty much anything else that could have a negative impact on them.

For a while, the negative impact applied mostly to their health and wellness. But as consumers grow increasingly eco-conscious, this also applies to their carbon footprint and the environmental impact of their choices and purchases. As a result, retailers need to take a look at how they can reduce the environmental impact of their shipping processes. One area that comes to mind is packaging. Retailers are using an excessive amount of packaging to ship items to customers. The extra boxes, bubble wrap, tissue paper, and additional packaging materials can have a negative impact on the environment.

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