That Pinning activity is translating into revenue for brands. Piquora, which helps retailers run Pinterest campaigns, says revenue driven from the site to retailers' sites doubled over the Thanksgiving holiday weekend. In a recent study Piquora did of 1,000 brands finds an average pin generates 78 cents in sales and drives two visits to company websites.
Bottom line: Pinterest activity is proving incredibly valuable in driving purchases—which means a gold mine for retailers if they can figure out how to leverage that conversation. And it's a potential gold mine for Pinterest if the start-up can figure out how to effectively charge retailers.