The company is providing several hundred of its channel partners with a $30 reader that transmits a 433 MHz signal to read data encoded to EPC Gen 2 passive ultrahigh-frequency (UHF) tags. The solution, including the 433 MHz readers, was provided by RFID technology company EPC Solutions Taiwan.
TTL makes fine wines and high-value liquor, as well as lower-cost alcoholic and tobacco products. The firm operates 13 beer and liquor manufacturing facilities and four tobacco factories, and serves a total of 40,000 channel partnersóretailers that sell its products. The company's recent concern has been with counterfeits of its fine wines and liquors; at the time that it was investigating solutions, in 2013, TTL sold its high-value products through approximately 200 channel partners throughout China.