More, however, does not mean all. Leading retailers who have a lot of expertise in RFID may be looking to tag more items in the store, but most retailers are only focused on certain value propositions and use cases such as high margin, high mix (blue jeans, men's shirts) and hard to keep in stock/NOOS (never-out-of-stock) items.
Forecasted growth of UHF RFID, overall, ranges from 10 percent to 35 percent. However, depending on retail apparel alone won't get us to a sustained profitable market for the chip and other product providers. We also need other categories to attain the same mass market characteristics as apparel in order to really see a market of size.