RFID Smart Shelves Deliver Valuable Data on Retail Shoppers
By: EIN News July 11, 2014
Convergence Systems Limited (CSL), a global provider of passive RFID products and active RTLS equipment, announced that a retail application of CSL RFID hardware has successfully reduced inventory time and increased sales for ISA Boutique, Hong Kong’s famous chain of boutique brand-name stores.
The RFID Jewelry Smart Shelve solution was developed by Alpha Solution Limited to enable real-time inventory management and provide usable data on retail shopper behavior and preferences. ISA Boutique has been using the system since September 2012 in their flagship Hankow Road store, and the company will install the system in a new store set to open in the second half of this year. Alpha Solution deploys the Smart Shelve solution by installing one CS468 16-Port RFID reader that drives up to sixteen CS790 ultra-thin RFID antennas inside various display cases for the lowest cost solution. The traditional price sticker on each item is then replaced with an instant-read RFID tag. The Smart Shelve automatically scans the RFID tagged items for instant inventory tracking and customer behavior monitoring. The system automatically records the number of goods per smart shelve in real-time, as well as gathering data about which items are picked up frequently to gauge consumer interest for more complete market demand analysis. For example, if an item is being picked up frequently but is not selling, one can assume the item is priced too high.
To date, ISA Boutique has used the RFID Jewelry Smart Shelve solution to track jewelry and eyewear products, and plans are under way to expand the system to include watches and other fashion items.