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RFID Used to Keep Tabs on Costly Video Recording, Editing Equipment

Cameras and other recording and editing equipment are not only expensive but also highly mobile, and are frequently handled by a variety of people when videos are shot. Shrinkage can be a problem.

RFID Used to Keep Tabs on Costly Video Recording, Editing Equipment

Therefore, the companies responsible for such equipment often have a monumental challenge in ensuring that each item is where they think it is, and is returned once a job if completed. Atlanta-based Vital Entertainment Group is employing radio frequency identification to ensure that its film production and editing equipment does not end up missing. The solution, provided by Georgia-based company Dominate RFID, enables Vital Entertainment to read tags at job sites via an ultrahigh-frequency (UHF) RFID reader plugged into a mobile phone or tablet, and to use an application to identify if anything is misplaced. The solution cost the company less than $1,000, according to Patrice Blagmon, Vital Entertainment's co-owner, and the company likes it so much that it is now reselling the product to other video companies.

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