Great Sales and Operations Planning is a journey aligning people, process and technology to gain a central—actionable-- view of the business' supply and demand fundamentals. IBP, or Integrated Business Planning integrates strategic financial data into the equation. In even the most volatile business climates, IBP delivers context for quick, reliable decision-making on the financial and customer satisfaction impacts of supply and demand tradeoffs.
Industry executives, thought leaders and pundits alike press the need for IBP. For instance, Aberdeen Group research shows that best-in-class companies optimizing IBP experience 2-6 times' better margin than companies that do not employ it.
This paper outlines the organizational, strategy and technical steps in the journey to become a best-in-class caliber IBP organization.
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