Small, Medium-sized Merchants to See 9-Percent Jump in Online Holiday Season Sales, Report Says
By: Multichannel Merchant August 19, 2014
As retailers look ahead to the holiday selling season, e-commerce platform provider Volusion predicts that online sales during the holiday season will grow 9 percent compared to last year for small- to medium-sized businesses.
In addition to external market factors, these numbers are based on data from Volusion’s base of 40,000 online store owners, who processed over $1.75bn during the first six months of 2014.
“As consumers continue to flock online for their holiday shopping needs, we predict another year of record-breaking sales for SMB retailers,” said Clay Olivier, CEO of Volusion, Inc. “Although we’ve seen double-digit gains in previous years, growth of 9 percent in the 2014 holiday season demonstrates continued, healthy growth for smaller merchants.”
One key driver for the 2014 holiday season is mobile commerce, which demonstrates the diversification of devices used by online shoppers in today’s market. During the second quarter of 2014, Volusion merchants experienced a 23 percent gain in mobile sales, indicating that SMB retailers should take steps to provide a mobile optimized shopping experience and brand consistency from one device to the next, including desktops, smartphones and tablets.