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The B2B Content Marketing Strategy Checklist

A big, fat, roll-up-your-sleeves guide for B2B marketers


Content marketing used to be a secret weapon used by the smartest marketers. Now itís the default setting used by just about everybody.

What does this mean for you?

It means you canít just shoot from the hip any more. Now you need to take aim and get strategic.


Thatís what The Content Marketing Strategy Checklist is all about: helping you get strategic about your content program so your stuff hits the target and gets you:

  1. More traffic & downloads
  2. More conversions
  3. Better search rankings
  4. A stronger content brand


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