Bookmark and Share

What Do Chinese Consumers Want in an Online Shopping Experience?

China is definitely interested in American-made goods. So take some steps to make sure your website is appealing to these new customers.

What Do Chinese Consumers Want in an Online Shopping Experience?

First, you need a website in Chinese created by a native Mandarin speaker who can convey the culture of your brand without a clunky verbatim translation that will fall flat, says James Chan, president of Asia Marketing & Management.

The main obstacle to selling online in China is the pervasive fear of being cheated or of buying a pirated product. “You need to find the best way of making a Chinese customer in front of a computer comfortable with the fact that you really have a brick-and-mortar company on American soil,” Chan says.

Pictures are a must: an exterior shot of your office or shop, a map showing your location, and pictures of you and your staff. A video of you talking about your business and its history (include Chinese subtitles) and giving a tour of your premises will go a long way. “Some companies ship orders with a certificate that says, ‘This product is made in America,’” Chan says. “Others will wrap the product in their city’s American newspaper for that day. Anything that authenticates you will help.”

Read Full Article

SCB TRANSLATOR (Over 60 languages)
Sponsored by:


DIGITAL ISSUES