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During November, December and January, Frantz Group Research conducted a survey of senior marketing executives at business software companies and partners, including resellers, implementation firms and consulting companies. Thirty-two companies participated. We used two qualifying questions...
10 Best Online Marketing Blogs Managed by Women
At the end of World War I, women won the right to vote, in 1960 the contraceptive pill was created which gave women more sexual liberty than ever before and in 2012 women now make up some of the most effective and successful online marketing experts in the world.
Women continue to go from strength to strength, year on year, in every aspect of life. Our mothers and grandmothers...
The 10 Most Important Marketing Trends According To Sir Martin Sorrell
What is Sir Martin Sorrell’s, CEO of the world’s largest advertising and marketing services company WPP take on the marketing Zeitgeist?
A few days ago in Boca Raton, Fla., where I attended the Association of National Advertiser’s annual Advertising Financial Management conference he took the podium and offered this perspective on the key global trends facing marketers and agencies:...
Top 6 Marketing Weapons for the New B2B Arsenal
Armed with the right marketing weapons, B2B companies can successfully outgun competitors who are larger, more established and better funded.
The B2B marketer's world is changing. Quickly. The revolution is akin...
Writing Good Meta Descriptions – Get Insight From PPC Text Ads
The meta description is highly important to your online marketing strategy in general, but very few people realize this or take the time to invest in this particular area.
What is particularly strange about the lack of focus on the creation of a great meta description...
Integrating Email Analytics with Other Channel Metrics Allows Greater Flexibility, Quicker Response and Closer Collaboration
There are multiple touch points in any marketing campaign. A customer may have seen a few display ads, clicked on a social link, searched a website and read several email marketing messages before making a purchase. John Dietz, VP-products at Adometry Inc., said his company typically sees...
Tag Management Allows Marketers to Track Multiple Digital Channels
During a meeting earlier this year with senior management to discuss the redesign of the company's website, Jason Paulsen, global analytics manager-e-commerce at Avnet Inc., was asked how many visitors view the website in foreign languages.
Normally, Paulsen would have to wait for the IT department...
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