Analyst Insight: In a recent supply chain survey conducted by IDC Manufacturing Insights, consumer products manufacturers consider themselves stewards of product quality more frequently than of either cost or service. Interestingly, the gap between companies that consider themselves primarily stewards of product quality versus cost is narrowest for the large enterprise manufacturers, suggesting that for the smaller players, it is the product itself that drives competitive success in the marketplace.
- Simon Ellis, Director, Supply Chain Strategies Practice, IDC Manufacturing Insights