Executive Briefings

10 Years After: How Close Are We to True Demand-Driven Supply Chains?

It's been about a decade since companies began talking about the dream of a truly "demand-driven" supply chain. How far have we come? Roddy Martin, managing director of Accenture Supply Chain Strategies, provides a progress report. [Run Time (Min.): 11:43]

It's been about a decade since companies began talking about the dream of a truly "demand-driven" supply chain. How far have we come? Roddy Martin, managing director of Accenture Supply Chain Strategies, provides a progress report. [Run Time (Min.): 11:43]