Executive Briefings

16 Percent Increase in Online Sales Expected to Boost Retail Growth in November, December

RetailNext has predicted a positive U.S. retail performance for the months of November through December. Over the holidays, sales are expected to rise 2.8 percent, driven in large part by an exceptional 16.2 percent increase in digital sales.

In 2014, Cyber Monday marked the heaviest online spending day in U.S. Histor yand the first time ever to surpass $2bn in sales.

According to data from RetailNext, brick-and-mortar sales will vary widely by segment, with increases in electronics, fast fashion, outlets and warehouse/clubs, but decreases between 7 percent and 8 percent for most other segments.

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In 2014, Cyber Monday marked the heaviest online spending day in U.S. Histor yand the first time ever to surpass $2bn in sales.

According to data from RetailNext, brick-and-mortar sales will vary widely by segment, with increases in electronics, fast fashion, outlets and warehouse/clubs, but decreases between 7 percent and 8 percent for most other segments.

Read Full Article