Executive Briefings

360pi Launches Project GamePlan for Retailers and Brands

360pi, a provider of applications for product intelligence, has launched Project GamePlan.

The tool integrates product-assortment information across retailers with shopper demand signals, categorizing products into a “good, better, best” framework. Retailers and brands can then determine the optimal product mix to improve margins, volumes and market share. GamePlan enables users to build and reinforce their desired market perceptions by identifying the right mix of items at differentiated price points and quality levels for their target markets, 360pi said.

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The tool integrates product-assortment information across retailers with shopper demand signals, categorizing products into a “good, better, best” framework. Retailers and brands can then determine the optimal product mix to improve margins, volumes and market share. GamePlan enables users to build and reinforce their desired market perceptions by identifying the right mix of items at differentiated price points and quality levels for their target markets, 360pi said.

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