Executive Briefings

4 Key Marketing Strategies from the Startup World

Chicagoland is home to several global powerhouses like Walgreens, Abbott, McDonalds, Kraft, and Wrigley. Simultaneously, Chicago's exploding tech scene has been garnering a lot of attention in the media. Taking note of this, the Business Marketing Association invited me and fellow Chicago entrepreneurs to talk about marketing lessons from the startup world that apply to all marketers.

Chicagoland is home to several global powerhouses like Walgreens, Abbott, McDonalds, Kraft, and Wrigley. Simultaneously, Chicago's exploding tech scene has been garnering a lot of attention in the media. Taking note of this, the Business Marketing Association invited me and fellow Chicago entrepreneurs to talk about marketing lessons from the startup world that apply to all marketers.