Executive Briefings

7-Eleven Delivers Late-Night Snacks to College Dorms

7-Eleven is finding a new way to serve late-night munchies to the college crowd by partnering with Tapingo to deliver to college campuses.

Students near the participating colleges in California, Arizona, Pennsylvania, Ohio and Maryland can order up delivery by using the Tapingo app. There are close to 100 participating schools.

"Tapingo users are largely college students who are digital natives. They are redefining convenience and accustomed to ordering what they want with a few taps on a computer or smartphone," said Raja Doddala, 7-Eleven's vice president of innovation and ventures. "Tapingo's technology helps us build a relationship with this demographic."

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Students near the participating colleges in California, Arizona, Pennsylvania, Ohio and Maryland can order up delivery by using the Tapingo app. There are close to 100 participating schools.

"Tapingo users are largely college students who are digital natives. They are redefining convenience and accustomed to ordering what they want with a few taps on a computer or smartphone," said Raja Doddala, 7-Eleven's vice president of innovation and ventures. "Tapingo's technology helps us build a relationship with this demographic."

Read Full Article