Executive Briefings

A 21-ft Cactus, Flirty Tweets and Hyperloop: 10 Amazon HQ2 Bids That Didn’t Work

Amazon has culled its list of potential sites for its second headquarters from 238 bids across North America to just 20.

A 21-ft Cactus, Flirty Tweets and Hyperloop: 10 Amazon HQ2 Bids That Didn’t Work

And that means a lot of sad local lawmakers and economic development officials are milling about their respective offices. Especially considering the lengths to which some cities went to capture the prized second headquarters location. The application process closed up by October.

Here’s how far some cities — including some that made the first cut — went to woo Amazon and the $5bn campus the e-commerce company says it wants to build and fill with 50,000 new, full-time employees.

Anywhere, Missouri

Really. Just put it anywhere in the state. Gov. Eric Greitens made a bold suggestion to Amazon: chose the state for its second headquarters and a futuristic high-speed and unproven transit system called Hyperloop could be built to connect its two largest cities St. Louis and Kansas City.

Birmingham, Alabama

Three giant Amazon boxes the size of trucks were placed around Birmingham and residents were encouraged to share their photos on social media by using the hashtag “#bringatob.”

The city also installed two giant buttons built to resemble Amazon Dash’s instant-ordering units. When people press them, one of 600 different promotional and even flirty tweets were sent out onto the web.

Read full article

And that means a lot of sad local lawmakers and economic development officials are milling about their respective offices. Especially considering the lengths to which some cities went to capture the prized second headquarters location. The application process closed up by October.

Here’s how far some cities — including some that made the first cut — went to woo Amazon and the $5bn campus the e-commerce company says it wants to build and fill with 50,000 new, full-time employees.

Anywhere, Missouri

Really. Just put it anywhere in the state. Gov. Eric Greitens made a bold suggestion to Amazon: chose the state for its second headquarters and a futuristic high-speed and unproven transit system called Hyperloop could be built to connect its two largest cities St. Louis and Kansas City.

Birmingham, Alabama

Three giant Amazon boxes the size of trucks were placed around Birmingham and residents were encouraged to share their photos on social media by using the hashtag “#bringatob.”

The city also installed two giant buttons built to resemble Amazon Dash’s instant-ordering units. When people press them, one of 600 different promotional and even flirty tweets were sent out onto the web.

Read full article

A 21-ft Cactus, Flirty Tweets and Hyperloop: 10 Amazon HQ2 Bids That Didn’t Work