Executive Briefings

Acceding to Greenpeace, Lego Says Its Packaging Will Be Approved by Forest Stewardship Council

Lego has bowed to pressure from Greenpeace, reportedly agreeing to drop supplier Asia Pulp and Paper, and the toy company says it will only use packaging material certified by the Forest Stewardship Council from now on.

The environmental group last month accused Lego, Hasbro, Mattel and Disney of using packaging material sourced from trees cleared out of the Indonesian rainforest.

Greenpeace pressed all the toy companies to stop buying paper products from APP - which the group called the worst forest offender in Indonesia - and any companies connected to APP. The non-profit also called on the companies to implement new sustainable procurement policies for purchase of all pulp and paper products.

Lego has now announced that it is aiming to reduce the amount of packaging material it uses; where possible use only recycled materials; and where a recycled option is not possible, use only FSC-certified fibers.

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Lego has bowed to pressure from Greenpeace, reportedly agreeing to drop supplier Asia Pulp and Paper, and the toy company says it will only use packaging material certified by the Forest Stewardship Council from now on.

The environmental group last month accused Lego, Hasbro, Mattel and Disney of using packaging material sourced from trees cleared out of the Indonesian rainforest.

Greenpeace pressed all the toy companies to stop buying paper products from APP - which the group called the worst forest offender in Indonesia - and any companies connected to APP. The non-profit also called on the companies to implement new sustainable procurement policies for purchase of all pulp and paper products.

Lego has now announced that it is aiming to reduce the amount of packaging material it uses; where possible use only recycled materials; and where a recycled option is not possible, use only FSC-certified fibers.

Read Full Article