Executive Briefings

Ace Hardware Aims to Have In-store Pickup in 1000 Locations

Through its partnership with eBay Enterprise, Ace Hardware's omnichannel initiative now offers in-store pickup in many of its locations, and is moving toward making the service available in at least 1000 stores.

Ace and eBay Enterprise partnered together during the summer of 2013 to pilot the in-store pickup program. Its initial implementation included 36 stores and on average has added this cloud-based solution to more than 50 stores per month. By the end of July with more than 500 stores enabled with eBay Enterprise In-Store Pickup, Ace has reportedly realized an average lift of 18 to 20 percent in its ecommerce sales. Furthermore, Ace has seen growth in overall sales and new customers they would have not obtained without this program.

“We had been searching for a solution to help us acquire new customers and drive additional sales to our brick and mortar locations,” said Jeff Gooding, director of consumer marketing at Ace. “The decision to implement eBay Enterprise In-Store Pickup has had immediate positive effects for us. The flexibility, ease of use, extensive training at the local store level and support from eBay Enterprise for our retail associates was key to making this initiative successful.”

Since 2003, eBay Enterprise has provided Ace with commerce solutions, including webstore, marketing solutions, drop ship, fulfillment and customer service. With more than 4,800 hardware stores locally owned and operated across the globe, Ace is the largest hardware cooperative in the industry. Ace plans to launch the in-store pickup solution in a total of 1,000 stores nationwide.

Source: eBay Enterprise

Ace and eBay Enterprise partnered together during the summer of 2013 to pilot the in-store pickup program. Its initial implementation included 36 stores and on average has added this cloud-based solution to more than 50 stores per month. By the end of July with more than 500 stores enabled with eBay Enterprise In-Store Pickup, Ace has reportedly realized an average lift of 18 to 20 percent in its ecommerce sales. Furthermore, Ace has seen growth in overall sales and new customers they would have not obtained without this program.

“We had been searching for a solution to help us acquire new customers and drive additional sales to our brick and mortar locations,” said Jeff Gooding, director of consumer marketing at Ace. “The decision to implement eBay Enterprise In-Store Pickup has had immediate positive effects for us. The flexibility, ease of use, extensive training at the local store level and support from eBay Enterprise for our retail associates was key to making this initiative successful.”

Since 2003, eBay Enterprise has provided Ace with commerce solutions, including webstore, marketing solutions, drop ship, fulfillment and customer service. With more than 4,800 hardware stores locally owned and operated across the globe, Ace is the largest hardware cooperative in the industry. Ace plans to launch the in-store pickup solution in a total of 1,000 stores nationwide.

Source: eBay Enterprise