Executive Briefings

Achieving Excellence in New-Product Forecasting

New-product forecasting is occupying an increasingly large portion of the planner's job. Patrick Bower, senior director of corporate planning and customer service with Combe Inc., relates the trends that have caused renewed interest in the discipline. [Run Time (Min.): 9:42]

New-product forecasting is occupying an increasingly large portion of the planner's job. Patrick Bower, senior director of corporate planning and customer service with Combe Inc., relates the trends that have caused renewed interest in the discipline. [Run Time (Min.): 9:42]