Executive Briefings

Adidas Looks to 3-D Printers for New Generation Sneaker Soles

German sportswear giant Adidas says it will start selling shoes with 3-D printed soles, taking a new step in expanding its customized sporting goods range.

The company already offers customers customized options including the color and texture of their shoes, but the new 3-D printing method would produce soles that are adapted to the individual's weight and movement.

Adidas plans to sell 5,000 pairs of such sneakers this year, and is eyeing sales of as many as 100,000 pairs next year — figures that are, however, dwarfed by the 360 million pairs it moved in 2016.

Adidas did not specify how much each pair will cost, but said they would be marketed at a "premium price."

Read Full Article

The company already offers customers customized options including the color and texture of their shoes, but the new 3-D printing method would produce soles that are adapted to the individual's weight and movement.

Adidas plans to sell 5,000 pairs of such sneakers this year, and is eyeing sales of as many as 100,000 pairs next year — figures that are, however, dwarfed by the 360 million pairs it moved in 2016.

Adidas did not specify how much each pair will cost, but said they would be marketed at a "premium price."

Read Full Article