Executive Briefings

Advances in New Product Forecasting

New product forecasting is one of the toughest demand management challenges, especially for the 15 to 20 percent of product launches that are “revolutionary.” Charlie Chase of SAS explains how advances in technology are improving this process. [Run Time (Min.): 10:45]

New product forecasting is one of the toughest demand management challenges, especially for the 15 to 20 percent of product launches that are “revolutionary.” Charlie Chase of SAS explains how advances in technology are improving this process. [Run Time (Min.): 10:45]