Executive Briefings

African E-tailers Increase Efforts to Stop Online Fraud

Online retailers in key African markets are stepping up efforts to prevent fraud and gain the trust of consumers in order to encourage online payments in a region where, because of the vast numbers of mobile users, the potential for e-commerce is enormous.

African E-tailers Increase Efforts to Stop Online Fraud

"Security is still one of the biggest issues we face in the market," says Cristobal Alonso, the CEO and co-founder of African social marketplace MOBOfree, which recently introduced an ID verification program for its users in Nigeria and Uganda.

The company declines to post about 30 percent of the ads intended to go on its site, due to signs that they are for scams.

MOBOfree currently has almost four million registered users, with more than two million monthly active users and over 400,000 active classifieds in Nigeria and other African countries, including Uganda and Zimbabwe.

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"Security is still one of the biggest issues we face in the market," says Cristobal Alonso, the CEO and co-founder of African social marketplace MOBOfree, which recently introduced an ID verification program for its users in Nigeria and Uganda.

The company declines to post about 30 percent of the ads intended to go on its site, due to signs that they are for scams.

MOBOfree currently has almost four million registered users, with more than two million monthly active users and over 400,000 active classifieds in Nigeria and other African countries, including Uganda and Zimbabwe.

Read Full Article

African E-tailers Increase Efforts to Stop Online Fraud