Executive Briefings

AI Apps May Redefine Brick-and-Mortar Fashion Retail

Picture yourself entering a department store and, instead of wandering around searching for the correct department or product, you are guided by an expert personal concierge. The concierge is not a person, but rather a humanlike smartphone assistant. Whether you want to know "where are women's shoes located?" or "is this dress available in size six?" this concierge is always at hand to assist you. This is what retail shopping may be fast becoming, thanks to the mass proliferation of artificial intelligence (AI)-based technologies.

AI Apps May Redefine Brick-and-Mortar Fashion Retail

From department stores to designer boutiques, numerous large brands say they are rethinking their retail shopping experiences. Google, Facebook, Apple and retail-disrupter Amazon have been moving full-steam ahead with AI technologies - but AI is not just the providence of the big tech titans anymore, industry professionals say. Retailers with major brick-and-mortar operations have the opportunity to get in on the action and deliver experiences that are unique and more compelling than can be offered online.

An AI-based app knows which store location a customer enters, the layout of the store, the inventory, and (for frequent shoppers) the person's shopping history and preferences, and uses that information to do some amazing things. For instance, a customer can talk to the app, just as she would to a store assistant. She can text the app, much like sending an SMS to a friend, and the app will respond like  a hyper-knowledgeable personal shopping concierge who knows the shopper very well.  Hand-in-hand, the app and shopper can carry on a natural dialog about anything relevant to a great shopping experience — availability, size, color, recommended accessories and more.

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From department stores to designer boutiques, numerous large brands say they are rethinking their retail shopping experiences. Google, Facebook, Apple and retail-disrupter Amazon have been moving full-steam ahead with AI technologies - but AI is not just the providence of the big tech titans anymore, industry professionals say. Retailers with major brick-and-mortar operations have the opportunity to get in on the action and deliver experiences that are unique and more compelling than can be offered online.

An AI-based app knows which store location a customer enters, the layout of the store, the inventory, and (for frequent shoppers) the person's shopping history and preferences, and uses that information to do some amazing things. For instance, a customer can talk to the app, just as she would to a store assistant. She can text the app, much like sending an SMS to a friend, and the app will respond like  a hyper-knowledgeable personal shopping concierge who knows the shopper very well.  Hand-in-hand, the app and shopper can carry on a natural dialog about anything relevant to a great shopping experience — availability, size, color, recommended accessories and more.

Read Full Article

AI Apps May Redefine Brick-and-Mortar Fashion Retail