Executive Briefings

Aldata Develops Shopper Relationship Management Tool for Marketers

Aldata, a vendor of applications for the retail and distribution industries, has created Aldata Shopper Relationship Management (SRM), part of its new Aldata Omni-Shopper Suite.

The tool allows retailers to attract, manage and measure online shipper interactions with a single cloud-based system. It delivers targeted promotions and social media communications via two-way messaging services to smartphones, tables and PCs. Retailers can create personalized online promotions with content from a single source, deliverable across all digital devices. Aldata SRM includes three major modules: Shopper Management, to store, segment, maintain, analyze and report on shopper data; Content Management, to create websites, e-commerce, mobile and social media campaigns, and Campaign Management, to schedule and execute digital marketing campaigns across multiple channels.

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The tool allows retailers to attract, manage and measure online shipper interactions with a single cloud-based system. It delivers targeted promotions and social media communications via two-way messaging services to smartphones, tables and PCs. Retailers can create personalized online promotions with content from a single source, deliverable across all digital devices. Aldata SRM includes three major modules: Shopper Management, to store, segment, maintain, analyze and report on shopper data; Content Management, to create websites, e-commerce, mobile and social media campaigns, and Campaign Management, to schedule and execute digital marketing campaigns across multiple channels.

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