Executive Briefings

Almost 70 Percent of B2B Purchases Are Online, But Most Procurement Not Directly from Suppliers

More than two-thirds (68 percent) of B2B buyers now purchase goods online, up from 57 percent last year, according to a recent report from the Acquity Group.

Almost 70 Percent of B2B Purchases Are Online, But Most Procurement Not Directly from Suppliers

Moreover, the number of B2B buyers who spent 90 percent or more of their budgets online in the last year doubled from 2013 levels, from 9 percent to 18 percent.

However, though there is more online spending, many customers are not going directly to the websites of B2B suppliers: Less than half (48 percent) of B2B buyers surveyed purchase goods online directly from suppliers, with the rest opting for for third-party websites and other purchasing channels.

Among third-party websites, Amazon Supply is the most popular: 17 percent of buyers use it regularly to make purchases, and 38 percent use it at least once per quarter.

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Moreover, the number of B2B buyers who spent 90 percent or more of their budgets online in the last year doubled from 2013 levels, from 9 percent to 18 percent.

However, though there is more online spending, many customers are not going directly to the websites of B2B suppliers: Less than half (48 percent) of B2B buyers surveyed purchase goods online directly from suppliers, with the rest opting for for third-party websites and other purchasing channels.

Among third-party websites, Amazon Supply is the most popular: 17 percent of buyers use it regularly to make purchases, and 38 percent use it at least once per quarter.

Read Full Article

Almost 70 Percent of B2B Purchases Are Online, But Most Procurement Not Directly from Suppliers