Executive Briefings

Amazon, Google Intensely Focused on Robotics, But Their Strategies Differ

With robots like BigDog and the Terminator-like Atlas, Google's robotics efforts have been a smash success - if you measure by YouTube views and buzz. Amazon's work has been more behind scenes (apart from the widely discussed plans for delivery drones). But Amazon's energies in robotics have also had a more immediate payoff than Google's "moonshots." The differing philosophies illustrate how Amazon and Google have taken starkly different paths so far in the race to automate the physical world.

Amazon, Google Intensely Focused on Robotics, But Their Strategies Differ

And perhaps the most important moves made by each company so far have been centered in Massachusetts. Google acquired Waltham's Boston Dynamics - the maker of BigDog, Atlas and other walking robots - in late 2013, probably the most high-profile in a string of robotics acquisitions by Google. Amazon acquired warehouse robotics maker Kiva Systems of North Reading for $775m the year before.

But while Amazon had an obvious jump start on putting its acquired robotics technology to use, it's clear that the company has still done so at a much faster pace than Google has with Boston Dynamics.

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And perhaps the most important moves made by each company so far have been centered in Massachusetts. Google acquired Waltham's Boston Dynamics - the maker of BigDog, Atlas and other walking robots - in late 2013, probably the most high-profile in a string of robotics acquisitions by Google. Amazon acquired warehouse robotics maker Kiva Systems of North Reading for $775m the year before.

But while Amazon had an obvious jump start on putting its acquired robotics technology to use, it's clear that the company has still done so at a much faster pace than Google has with Boston Dynamics.

Read Full Article

Amazon, Google Intensely Focused on Robotics, But Their Strategies Differ