Executive Briefings

Amazon Is Top Site for Online Shoppers

A growing number of consumers go to Amazon first when shopping for online products. According to a Survata study, commissioned by BloomReach, 44 percent of shoppers go straight to Amazon, beating out the 34 percent who go direct to search engines and 21 percent who go directly to a retailer's e-commerce site.

Amazon's growth is strong, as just three years ago only 30 percent of shoppers started on the marketplace when shopping online.

Why do consumers pick Amazon? As many as 75 percent of the survey respondents said Amazon does the best job of personalizing the shopping experience. In fact, by a two-to-one margin, respondents said they don't understand why their favorite retailers don't offer the same kind of personalized experience as Amazon.

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Amazon's growth is strong, as just three years ago only 30 percent of shoppers started on the marketplace when shopping online.

Why do consumers pick Amazon? As many as 75 percent of the survey respondents said Amazon does the best job of personalizing the shopping experience. In fact, by a two-to-one margin, respondents said they don't understand why their favorite retailers don't offer the same kind of personalized experience as Amazon.

Read Full Article