Executive Briefings

Amazon Replenishes - at Touch of a Button

A year after the launch of the Dash button, Amazon is tripling the number of branded buttons available as customer use grows.

There are now 100 available buttons from national brands across multiple product categories, including snacks like chips and sunflower seeds, vitamins, office products, pet supplies, feminine care, batteries, and new beverage options like tea, soda and juice.

The device can be placed in a convenient location near a brand or product - think laundry detergent near the washer - and is connected to the internet, allowing customers to place an order for items they order often by just clicking on the button.

The buttons are $4.99 each, but the amount is credited back to the shopper following the first order placed.

Orders placed using Dash buttons by Amazon Prime members have grown 75 percent in the last three months, according to the company. An order is placed more than once a minute.

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There are now 100 available buttons from national brands across multiple product categories, including snacks like chips and sunflower seeds, vitamins, office products, pet supplies, feminine care, batteries, and new beverage options like tea, soda and juice.

The device can be placed in a convenient location near a brand or product - think laundry detergent near the washer - and is connected to the internet, allowing customers to place an order for items they order often by just clicking on the button.

The buttons are $4.99 each, but the amount is credited back to the shopper following the first order placed.

Orders placed using Dash buttons by Amazon Prime members have grown 75 percent in the last three months, according to the company. An order is placed more than once a minute.

Read Full Article