Executive Briefings

American Apparel Uses RFID Tech to Enable Orders Through Postmates

Consumers who use Postmates' on-demand delivery service now have the opportunity to buy core products from American Apparel. The service takes advantage of the passive ultrahigh-frequency (UHF) RFID tags that American Apparel attaches to all of its merchandise, enabling Postmates to identify which items are available within an individual customer's geographic area.

On Mar. 21, Postmates began offering American Apparel products from 79 of the garment company's stores across 31 metropolitan U.S. markets, says Thoryn Stephens, American Apparel's chief digital officer. While Postmates delivers products from other retailers that don't use RFID, Stephens says, it would be challenging since such a company would lack a clear idea of which products are in stock at which location on any particular day.

Postmates is designed to provide online shoppers with products, including restaurant meals, groceries and office supplies, within an hour of purchase. The Postmates app enables consumers to use their smartphones to order products easily and receive them quickly. American Apparel is the first clothing retailer partner of Postmates to be available through the app.

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On Mar. 21, Postmates began offering American Apparel products from 79 of the garment company's stores across 31 metropolitan U.S. markets, says Thoryn Stephens, American Apparel's chief digital officer. While Postmates delivers products from other retailers that don't use RFID, Stephens says, it would be challenging since such a company would lack a clear idea of which products are in stock at which location on any particular day.

Postmates is designed to provide online shoppers with products, including restaurant meals, groceries and office supplies, within an hour of purchase. The Postmates app enables consumers to use their smartphones to order products easily and receive them quickly. American Apparel is the first clothing retailer partner of Postmates to be available through the app.

Read Full Article