Executive Briefings

American Eagle's Fast-Growing Mobile Channel Boosts Store Traffic

Mobile commerce sales at American Eagle Outfitters have more than tripled since last year, and the retailer is gaining added value by using mobility to strategically support its other channels, including its brick-and-mortar stores.

"Our new AE app adds greater functionality and importantly drives customers to the stores with rewards tied to in-store activities," said American Eagle CEO James O'Donnell during a recent conference call discussing the retailer's Q3 financial results. "The shopkick rewards app is a great example and has generated positive traffic and transaction growth."

The mobile app allows customers to "easily place online orders, put outfits together and grab additional information," noted O'Donnell. "It's highly functional and fully integrated with our loyalty program and promotional offerings. The AE app also features full integration with social media sites, and we have seen mobile sales more than triple over the last year."

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Mobile commerce sales at American Eagle Outfitters have more than tripled since last year, and the retailer is gaining added value by using mobility to strategically support its other channels, including its brick-and-mortar stores.

"Our new AE app adds greater functionality and importantly drives customers to the stores with rewards tied to in-store activities," said American Eagle CEO James O'Donnell during a recent conference call discussing the retailer's Q3 financial results. "The shopkick rewards app is a great example and has generated positive traffic and transaction growth."

The mobile app allows customers to "easily place online orders, put outfits together and grab additional information," noted O'Donnell. "It's highly functional and fully integrated with our loyalty program and promotional offerings. The AE app also features full integration with social media sites, and we have seen mobile sales more than triple over the last year."

Read Full Article