Executive Briefings

An E.Leclerc Supermarket in France Automates Its Pricing

When prices are updated at the E.Leclerc supermarket in Saint-Jean-du-Falga, France, as many as 30,000 labels can change automatically, bringing an end to a time-consuming process by which staff previously had to manually print and swap out printed labels on store shelves.

In March 2012, the Saint-Jean-du-Falga store installed the Electronic Shelf Labeling system, which employs radio frequency identification to communicate pricing information to the labels. With the system in place, says Patrick Sobraquès, the store's owner and the president of E.Leclerc's IT Infomil subsidiary, "We don't need to have employees update the prices in the store at all anymore." This, he says, provides a significant cost savings for the store, though the exact amount of savings has yet to be measured.

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In March 2012, the Saint-Jean-du-Falga store installed the Electronic Shelf Labeling system, which employs radio frequency identification to communicate pricing information to the labels. With the system in place, says Patrick Sobraquès, the store's owner and the president of E.Leclerc's IT Infomil subsidiary, "We don't need to have employees update the prices in the store at all anymore." This, he says, provides a significant cost savings for the store, though the exact amount of savings has yet to be measured.

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