Executive Briefings

An Oldie But Goodie… Here's Why Advertising During A Recession Is Good Business

This article was written in 2001.  Still very relevant today!

Three years ago my wife and I decided it was time to move our son out of the nursery and into a regular bed. So, on a Saturday afternoon, we retrieved my old bunk-beds from my parent's attic. All we needed to do was buy a couple of new mattresses. The following morning, as we lingered over coffee and the Sunday paper, my wife pointed to several ads and exclaimed, "Look at all these sales. We picked the perfect time to buy a new mattress!"

Being in the advertising business, I chuckled, and said, "Honey, that's the beauty of advertising. Mattresses are always on sale, but no one ever notices that until they're in the market for one."

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This article was written in 2001.  Still very relevant today!

Three years ago my wife and I decided it was time to move our son out of the nursery and into a regular bed. So, on a Saturday afternoon, we retrieved my old bunk-beds from my parent's attic. All we needed to do was buy a couple of new mattresses. The following morning, as we lingered over coffee and the Sunday paper, my wife pointed to several ads and exclaimed, "Look at all these sales. We picked the perfect time to buy a new mattress!"

Being in the advertising business, I chuckled, and said, "Honey, that's the beauty of advertising. Mattresses are always on sale, but no one ever notices that until they're in the market for one."

READ MORE